We’ve developed our software products and services over a 20 year period. In that time our beetroot® platform has evolved from DMARD monitoring in NHS hospitals into a range of support solutions covering sexual health advice and vitamin distribution. Our story is one based on great customer relationships – the beetroot® platform must one of the longest-lived in NHS and Public Health history. And now we’re evolving into app-based solutions to support patients to self-manage and self-care. All in response to requests from our loyal customers.
Our evolution is driven by two things: requests from our loyal customers and the needs of the patients and people who benefit from our solutions.
Meet the Team
We’re a small team with the main players shown here. What we may lack in size we make up for in creativity, agility and productivity. So there you go. Size doesn’t matter after all.
Founder & CEO
Chris has more years than he can remember working with customers in a range of different industries. Starting his working life teaching English in a refinery in Saudi Arabia he now finds himself developing digital hearing rehabilitation services in China. And almost all points in between. What makes him get up in the morning? Looking for different ways to solve a problem. Helping people along the way is an added advantage.
As Product Manager Andrew is responsible for managing/overseeing the development, testing and support of our varied product portfolio. He works closely with customers using his extensive knowledge of our products to ensure they are able to fully maximise their investment. Where changes are needed, he manages the process (and expectations) to ensure customer satisfaction and timely delivery. Coming from a technical background Andrew doesn’t turn down the opportunity to assist the development team, working on database optimisation, data-mining, integration as well other backend work.
Russ is always up for a challenge.With 20 years of software development behind him he’ll take anything on. Working on the beetroot® ‘backend’ right through to the beetroot® ‘front end’. And anything in between. Whether it’s the behind-the-scenes code or the in-your-face front door Russ ensures it’s streamlined and graceful.
Professor Dingchang Zheng
Dingchang is our great friend and advisor on all things medical tech and China. He’s Professor of Medical Technology at Coventry University and was instrumental in getting us involved in our Innovate UK project which rapidly became our beetroot® family member beetrootCLEARHEAR. Yes, it is all his fault.